B2B Lead Generation North America SEO 
Duct Tape Marketing
JANUARY 8, 2015
Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. The average cost per lead in North America is significantly less when using inbound marketing strategies. Source: Social Media B2B ].
Cracking the Code
OCTOBER 10, 2008
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue. Stay local - Prove your business in North America first. Simply put, North America is a massive market with a rising tide around SaaS.
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