Startup Professionals Musings

DECEMBER 9, 2019

Crowdfunding, on the other hand, opens the investment door online to almost anyone who is willing to bet on a new product or service with an investment, typically for a chance to be first in line for the offering, and willing to forgo any equity or management position in the company. Early visibility can be a curse or a blessing.

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YoungUpstarts

OCTOBER 29, 2018

by Tesma Gwee, Senior Marketing Manager at ZomWork. Like many of us, you’re probably managing several projects at once (some of them could be your scope of work) and still saying ‘yes’ to your boss or client. (I I can really empathise.) It’s part and parcel of every job. Poor communication.

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ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. Many buyers rely on social proof.

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B2B Non-disclosure Agreement Technical Review Naming 134