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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

A lot of people in the early days of social media, it was pretty much an easy game to try to attract people. Lance Cummins: I actually use Xero out of New Zealand. So really, it’s like old-school SEO, although we never use those letters ever. I think you can say that for all the tactics. John Jantsch: Oh, Xero?

Audio 57
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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. The new online media is hungry for stories. Twitter is a great place to search for media contacts, many of whom list their email addresses in their bios. Invest In Photography.

PR 69
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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.