NZ Entrepreneur

SEPTEMBER 7, 2022

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes. Luke Campbell – Cofounder.

Founder 101

Founder Cofounder New Zealand B2C 101

Duct Tape Marketing

FEBRUARY 27, 2020

Lance Cummins: I actually use Xero out of New Zealand. So really, it’s like old-school SEO, although we never use those letters ever. For our clients, they’re all what we call brainiac B2B clients, which basically means they have a complex product or service. I’m going to use their software.”

Audio 57

Audio Boston Video HTML 57

Duct Tape Marketing

NOVEMBER 2, 2017

If they give you a backlink, it may even help your website’s SEO efforts. Webinars are also very popular among B2B audiences. She has guest lectured on PR and Digital Marketing at both the University of Ulster, Ireland and the University of Otago, New Zealand. Invest In Photography. We tap or scroll passed most of it.

PR 69

PR Social Media New Zealand Ireland 69

ConversionXL

MAY 1, 2019

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another. Craft marketing materials that resonate with multiple stakeholders.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

Social Media 60

Social Media Media B2C B2B 60