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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

Over time, though, military spending wound down and many large aerospace and military companies left Southern California. Los Angeles, at least metaphorically, became more of a media/entertainment town. Dealflow in Southern California is much more organic and less efficient.

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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

Are you leveraging social media at all? On a separate note, Cliff, should I add your blog.allen.com to the B2B Marketing Zone ? What networking events in Los Angeles or Southern California do you go to? For meetings aimed at helping salespeople network, I like B2B Power Exchange ( www.b2bpowerexchange.com ).

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Product Manager Entrepreneur Mark Geller

SoCal CTO

It was also beneficial because I got some good experience with both B2B and B2C business models. What were those and how is that changing now given how things are changing in social media? I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Look forward to the discussion.

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Online Business Networking Los Angeles

SoCal CTO

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. I'm not sure if it will add value at this point.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.