Remove B2B Remove Naming Remove Reputation Remove Social Network
article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. Developing a social media following.

article thumbnail

Four Tools Every Business Leader Needs To Raise Their Personal Profile

YoungUpstarts

The reputation of a business is intrinsically linked with the actions of its leaders, so individuals that are perceived as insightful influencers or strong thought leaders will benefit the businesses they are associated with via the halo effect. Both help to build a positive reputation for our business.”. Active social media profiles.

PR 207
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Often companies think their Rock Star customers are the biggest spenders, or the most loyal customers, or perhaps the marquee names or brands. He describes a hypothetical Rock Star named “Catie” who is a composite of the sorts of customer advocates used by Salesforce.com, SAS Canada, and others. Not necessarily.

Customer 154
article thumbnail

6 tips to bridge cultural differences in marketing communication

The Startup Magazine

In the Netherlands it’s common to be on a fist name basis in communicating with both companies and consumers. Moreover Germans seldom use first names when communicating with a business partner, even if they are followed by last names. But this is absolutely out of the question in Germany. Always use ‘Sie’. Use local channels.

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. If they trust social networks, blogs, magazines, etc., Image source ).

Retention 126
article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Product quality and seller reputation matter, goes without saying. Peer reviews matter. Coincidence? read more

article thumbnail

How Do I Improve My Social Media Presence?

Brandanew

The first thing you must do is to claim your social media accounts with your brand name. Choose simple and functional names. The worst case scenario here includes the possibility of someone else already using the same name. Influencers usually enjoy a good reputation in their communities and their audience trusts them.