article thumbnail

Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Brazil, with a population of 200M and Mexico with 120M are now in our top 5 download countries. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. When you’re marketing a startup, you don’t have a fat marketing budget.

Brazil 158
article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.

article thumbnail

Startup Tools

steveblank.com

I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?