ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111

Campaign Email Clickthrough Sales 111

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Why leave your passion behind when it comes to the web? But you have to try.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MARCH 30, 2022

Like people think of, well, I'm optimizing my website, so I'm moving the HTML tags around or I'm moving the elements around or, um, adding words like adding my keywords and, and that's, what's gonna make all the difference. A lot of it depends on whether you're B2C or B2B. There's they're links back links.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Pick your brand channel that has the most engaged community (i.e. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! Live stream on Facebook or YouTube.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JANUARY 28, 2020

We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. John Jantsch: One of my favorite uses of this, probably before I even thought about it as a sales tool or an engagement tool, is that a lot of times I have like a web designer.

Video 39

Video Technical Review Software Review Colorado 39

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. ” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels.

Naming 84

Naming Startup Social Media RSS 84