Duct Tape Marketing

JUNE 7, 2023

After their salary is having the necessary tools to do their job, right? [15:11] They were having their own UI designers, developers, they were getting their own infrastructure. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates. Or SEO optimization.

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. So, what is an acceptable churn rate?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. You should therefore be aggressive in marketing to them online. My Investments.

Software Review 48

Software Review North America Europe Metrics 48