View from Seed

SEPTEMBER 3, 2015

Traction is a biweekly podcast where founders share the creative or unusual things they did during the seed stage to make early progress. Founders from LinkedIn , DraftKings , General Assembly , The Muse , Behance , InsightSquared , and more have appeared on the show. How did both these companies come into being at the same time?

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View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you start?

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Mucker Lab

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? That is a natural hurdle for PLG motion.

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Austin Startup

MAY 29, 2019

I encourage startup founders or anyone interested in social commerce to read it: [link] When you think about Big Data Applications (a term coined in 2012 by Raj De Datta in this TechCrunch article ), Bazaarvoice is one as Raj points out in his article. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and

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