B2C Customer Development IP Technology 
The Next Web
JUNE 8, 2014
The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.
Steve Blank
MAY 29, 2011
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. And they’re just getting started.
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