The Next Web
JUNE 8, 2014
The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.
Steve Blank
JANUARY 30, 2013
Doing so meant they would have to take risks for IP acquisition and customer/market risks outside their experience or comfort zone. The program became large enough that it came time to choose between expanding the program or making it more technology focused and closely tied to corporate R&D.
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Steve Blank
MAY 29, 2011
He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) Founders overestimate the value of IP before product market fit by 255%. . Filed under: Customer Development , Teaching , Venture Capital. And they’re just getting started.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
Steve Blank
DECEMBER 20, 2013
Knox was relentless about understanding whether their device was a business or whether it was technology in search of a market. In 10 weeks they had face-to-face meetings with 117 customers, tested 33 hypotheses, invalidated 19 of them and 53 instructor and mentor interactions. Here’s Knox Medical’s 2 minute video summary.
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
Steve Blank
DECEMBER 7, 2010
We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Any IP you need to license?
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