B2C Definition Government Sales Cycle 
ConversionXL
DECEMBER 9, 2013
It means that if emotion plays a role in sharing at the top of the funnel, it definitely plays a role at the point of sale further down the road. Emotional Design Influences Sales. A report by the Corporate Executive Board has found that more people express emotional connections with B2B brands than with B2C.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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