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How to Build a Product Launch Strategy

ConversionXL

A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand). When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property.

Product 96
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Google Drive to host my conference presentations , which are all embedded at teten.com. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital. She answered, ‘We see a lot of deals.’

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.