How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
One study suggests that B2B buyers are even more emotional than B2C buyers.). Your product may be new, or your results may be hidden behind a non-disclosure agreement. Write and design for cognitive fluency. Cognitive fluency applies to design, too. Remember to: Use clear language and design.
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