How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
One study suggests that B2B buyers are even more emotional than B2C buyers.). Fractl’s case studies place metrics front and center: Kerry Jones, Director of Marketing at Fractl, says that case studies were a game changer for their B2B marketing efforts. Write and design for cognitive fluency. You may not have data to draw on.
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