Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. In addition to distribution power, these kinds of relationships solve the “safe choice” concern of many buyers, and can transform your business. Then you can go back into their customers and upsell them.
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