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How to Recognize Great Conversion Optimization People

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Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Optimizers need to have a level of command of html/css, and know their way around browser consoles to troubleshoot stuff. But it all starts with questioning everything, wanting to see proof for each claim.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

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There is a lot any business — B2C, B2B, A2Z — can learn from Songza. And it is as if html has not been invented. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. I love the social nature of sharing playlists. The suggestions engine they have.

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