B2C Finance Information Sales Cycle 
ConversionXL
APRIL 12, 2017
Information doesn’t equal content. Information architecture is how we arrange the parts to be understandable as a whole. All users have equal access to information and functionality. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?
Software By Rob
OCTOBER 14, 2010
Having a pre-launch, filled with blog articles and information about the new item to be launched is a great way to build links and build up customer attention. By the time Mint launched we had more traffic than all the other personal finance sites (buxfer, geezeo, wesabe) combined.&# #8 TinyTechnician on 10.14.10 7 DH on 10.14.10
ConversionXL
DECEMBER 9, 2013
On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. .” Overall, the campaign would involve a lot of text.
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