B2C, Green, Portfolio and SEO

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? ADD TO BAG. Outstanding. But they don't stop there.

Framework

Framework Marketing Metrics Audience

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

NOVEMBER 18, 2014

I've used Sunbursts to do the same with keyword portfolios. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. The green intensity drags our eyes to handful of cells we need to look first. Sugar cane.

Analytics

Analytics Sierra Leone Channel Conversion

StartUpRoar

See-Think-Do: A Content, Marketing, Measurement Business Framework

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

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