article thumbnail

The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

It’s mostly popular with B2C markets. It offers a freemium of their social network to everyone, has a premium plan as well as a free trial of this plan, plus it also monetizes on the ads. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Youtube ads. $1 1 freemium.

Startup 110
article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. If they trust social networks, blogs, magazines, etc.,

Retention 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more). if your business should be on that network and 2. So, let's fix that error. They should.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This is a great example of why data businesses have substantial moats.