How to Come Up with More Winning Tests Using Data
ConversionXL
APRIL 22, 2015
You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Up to 7 seconds? Hypothesize.
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