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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Example of how a live chat widget works with a regular document. Share with their subscribers either through an email blast, or. number of downloads. Conclusion.

B2B 48
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Note that B2C organizations tend to have higher churn than B2B businesses. Conclusion.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163
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How to Come Up with More Winning Tests Using Data

ConversionXL

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Up to 7 seconds? Hypothesize.

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Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. I think actually actively selling your stuff is very important for a startup these days.