Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. If they trust social networks, blogs, magazines, etc., Image source ).
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