Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Competition (who comes up first consistently, ppc and organic). Search Plus Your World results.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? 53% of designers get feedback from non-designers. Image Credit. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86