Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Every two weeks, or so, follow up with more useful content, not a sales pitch, but do include your company’s info at the end.

Small Business 167

Small Business Marketing PR Social Media 167

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. The average cost per lead in North America is significantly less when using inbound marketing strategies. The Price of Inbound vs. Outbound.

Marketing 28

Marketing North America Lead Generation B2B 28