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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. At its core, public relations is about storytelling. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message.

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. You win an award for having lots of content. But […].

B2C 100
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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

“Emotional connections are much more “intense” for business-to-business clients compared with B2C. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y.

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Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. The 10,000 Hour Rule Is Not Real | Smithsonian – crowdspring.co/1qp7eeR.

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How to Build a Product Launch Strategy

ConversionXL

Spread the word through public relations. Done right, your PR campaign should incentivize media outlets to pick it up. For example, Wonderflow , a VoC analytic company for B2C clients, was working to learn why their client’s innovative baby monitor failed to meet buyers’ expectations. . The key to success is consistency.

Product 96
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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source.

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