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The Rise of AI in Advertising

Duct Tape Marketing

APRIL 5, 2023

You know, is there a place for what people might refer to as brand advertising or you know, long sale cycle trust building type of advertising as opposed to, you know, how do I get today's dollars? I love asking businesses, where does data sit on your balance sheet? Cause they just don't value it.

Advertising 80
Advertising Analytics San Diego Networking 80
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. The more customers spend money, the healthier everything looks on balance sheets. To fully optimize CAC, look closely at your sales and marketing costs. What is the average customer acquisition cost?

Acquisition 22
Acquisition eCommerce Cost Customer 22
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