Remove Bankruptcy Remove Channel Remove Distribution Remove PPC
article thumbnail

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC.

Metrics 152
article thumbnail

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).