Remove Bankruptcy Remove Cost Remove Social Network Remove Web
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. You've deployed five, six or 15 web analytics tools on your website/mobile app. An additional prove value scope can also be: Cost savings. So, tie it to the bottom-line.

Metrics 165
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The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

And Ron Conway has proclaimed that he wants to do up to 40-50 rapid-fire deals in the next 18 months in what is becoming known as the “real time web” (e.g. Investment banks that last September seemed destined for bankruptcy are suddenly feeling flush and motivated to stimulate more business. Notice that I didn’t say “social networking.”

IPO 255
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Is freelance the future of work?

Transformify

A quick look at the freelance marketplaces reveals thousands of listed jobs for freelancers varying from IT-related like programmers, QAs, web designers to teachers, lawyers, babysitters, marketers, copywriters, etc. Cost and time savings (no need to use public transport or spend money on petrol). Upfront costs.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

And also there are a large number of people who would like to do startups in theory, but have high cost bases (family, real estate, school loans, whatever) that makes it very difficult to take the kinds of risks required. It was well past the Internet boom, well into Web 2.0, What do you tell somebody in that situation? It was 2007.

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Should You Really be a Startup Entrepreneur?

Both Sides of the Table

And also there are a large number of people who would like to do startups in theory, but have high cost bases (family, real estate, school loans, whatever) that makes it very difficult to take the kinds of risks required. It was well past the Internet boom, well into Web 2.0, What do you tell somebody in that situation? It was 2007.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137
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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

BlueHost : Simple and affordable hosting that’s ideal for anything from WordPress to full-fledged web apps. If you’re looking for something quick, DIY, and no-cost, this is for you. With Google Surveys, you can target users from around the web and get instant feedback on your business idea. Social media tools.