Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. You've deployed five, six or 15 web analytics tools on your website/mobile app. An additional prove value scope can also be: Cost savings. So, tie it to the bottom-line.
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