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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

of Search Traffic vs. Share of Global Search Volume. Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Share of Global Search Volume: This measures % of search queries on a search engine that result in visit to your website.

Metrics 152
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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).