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Remove Bankruptcy Remove Internet Remove Sales Remove SEM
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). Poorly calculated LTVs can become BVs (bankruptcy values). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150
Metrics Cost Acquisition Startup 150
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. Friday, October 10, 2008.

Software Review 48
Software Review North America Europe Metrics 48
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