ConversionXL

SEPTEMBER 3, 2019

Before, they were on the brink of bankruptcy. You need to answer the question, If I am your ideal customer, why should I [click this PPC ad, read this blog post, listen to your phone call] rather than [click on any other PPC ad, consume any other content, hang up the phone]? This post contains video, click to play].

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Declare bankruptcy? Attention and desire speak to the heart. Clarity addresses the mind. Numbers. 
“Why Audience Reference.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. It will incentivize the right behavior. That 45% is now 500,000 visits a month from search! It is pretty good.

Metrics 152

Metrics Analytics Search Channel 152