Books Continuous Deployment New York PR 
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. I highly recommend this book for all entrepreneurs, in startups as well as in big companies.
Startup Lessons Learned
OCTOBER 4, 2008
He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.
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Startup Lessons Learned
FEBRUARY 22, 2009
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. I'd be interested to hear your opinion of a book we published earlier this year: "Hello World! Can I send you a review copy?
Startup Lessons Learned
MARCH 4, 2009
In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.
Startup Lessons Learned
JULY 9, 2009
We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Reminded me of Randy Komisar's book "The Monk and the Riddle" Concentrating on spotting trends is what Komisar writes of push towards something which ultimately is not sustainable or fulfilling as such. I think its wasteful.
Startup Lessons Learned
MARCH 27, 2009
Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. In fact, every single lean transformation documented in books like Lean Thinking took place in the midst of serious external threats.
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