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How to Turn Your Product Idea Into a Business

Duct Tape Marketing

She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. She’s been featured in numerous media outlets including The New York Times, Wall Street Journal, Forbes, and Fortune. Marketing Podcast with Jules Pieri. Podcast Transcript.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

Greycroft is Alan’s venture capital firm that recently raised its second fund ($130 million) with offices in both New York and LA. We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.”

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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

Sloan Foundation , the Sloan School of Management at MIT , the Sloan program at Stanford , and the Sloan/Kettering Memorial Cancer Center in New York. Sloan’s book My Years with General Motors , written half a century ago, is still a readable business classic. There’s the Alfred P. But trouble was on the horizon.

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Is Media Manipulation the New Media Relations

Duct Tape Marketing

Earlier this month a relatively unknown media strategist by the name of Ryan Holiday released a book titled Trust Me I’m Lying – Confessions of a Media Manipulator. The book has received a tremendous amount of coverage due in part to the provocative title and due largely to Holiday’s own perfectly timed manipulation stunt.

Media 72
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20 Networking Tips from a PR Expert [+ GIVEAWAY]

Up and Running

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. If you’re interested in winning a copy of this book, you can enter the competition at the end of the post. Turns out her company was looking for a PR company.

PR 138
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How to deal with bad PR

Lightspeed Venture Partners

The Economist has published a couple of interesting articles about how to deal with bad PR recently. He looked at the effect of book reviews in the New York Times. For unknown authors, however, it did not matter whether a book was panned or lauded. By restating the rumours, Coke helps to propagate them.

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