30 tips for avoiding startup failure, from successful founders
The Next Web
SEPTEMBER 22, 2013
If you pick one vertical and do it well, other folks will find you. Our strategy was to not even attempt to take them on head-to-head by trying to offer everything they did, instead, we sliced off a piece of the solution that we believed we could do better and that addressed a critical pain point for small businesses – invoicing.”.
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