Remove Bootstrapping Remove Customer Development Remove Sales Remove Sales Cycle
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. 1/mo means you can’t afford customer service and it must incrementally free to run the technology behind it, both of which have implications for the sort of product you have to build (e.g. Think: GoDaddy).

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. They are closing orders.

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