If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We'll have an email address so people can communicate with us without picking up the phone.". Eventually I developed stories like the following, each tuned to a certain category of listener.
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