Bootstrapping Framework Sales Cycle Viral 
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.
Hippoland
AUGUST 8, 2018
As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way. Product second.
Startup Lessons Learned
APRIL 14, 2009
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. People talk about funding funding funding, bootstrapping, etc., Transitioning from founder sold bootstrapped revenue to a functioning sales team is certainly possible.
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