Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

JUNE 4, 2015

We often hear from business owners that the user experience of their website comes secondary to their bottom line, which is to simply have a digital presence so that they can increase online sales. They don’t know how to justify the ROI of an experience.

Web 28

Web Technical Review Sales Cycle Cofounder 28

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48