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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

"We're better than everyone else at SEO.". "A We're putting a 'Retweet' button inside the product to encourage viral growth.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor].

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Your Traffic Sources Have a Half-Life

Software By Rob

Long Half-life – SEO, email subscribers, RSS subscribers, Facebook fans (in some instances). Given the above we can gather some interesting realizations: Realization #1: If you’re bootstrapping, don’t plan to advertise. They’re “new,&# “revolutionary&# and “viral.&#

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Ways to Acquire Users for Free

Spencer Fry

The Viral Strategy. We're all familiar with the idea of viral user acquisition: Your current users invite other users to use your service. Foursquare and similar viral success stories (Instagram, etc.) You want to be able to track how new viral users are coming into your system. Another issue is server growing pains.

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The #1 thing successful founders think about for their next startups

Hippoland

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you.

Founder 48
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The Stairstep Approach to Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.

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The Stair Step Method of Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.