Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. By now the company may have found and settled on a repeatable business model.

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Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

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Customer Development Developer Customer Silicon Valley 264

Steve Blank

JANUARY 20, 2014

When Customer Development and the Lean Startup were just a sketch on the napkin, Dino Vendetti, a VC at Bay Partners, was one of the first venture capitalists I shared my ideas with. Over the years we brainstormed about how Lean entrepreneurship would affect regional development.

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Steve Blank

JANUARY 6, 2011

Second, to share how my how my thinking about entrepreneurship as a distinct practice and how Customer Development as one of its central components has evolved over the last decade. Fourth, as a public official in the State of California , to offer a window on how public policy on California Coastal protection gets made.

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Silicon Valley California Vertical Customer Development 201

Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

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Technology Silicon Valley Fractional VPE Part-Time VPE 139

Steve Blank

JUNE 4, 2012

As the morning fog burns off the California coast, I am working with Steve Blank, preparing for the Lean LaunchPad Faculty Development Program we are running this August at U.C. Mainstream Entrepreneurship recognizes that with the Lean LaunchPad class we now have a methodology of making small businesses fail less.

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Silicon Valley Lean Utah Customer Development 307

Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Customer Development Developer Customer Silicon Valley 280

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process.

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Silicon Valley RSS Vertical California 219

Steve Blank

NOVEMBER 19, 2009

– Cornell University; University of Illinois, Urbana-Champaign; the Pittsburgh Supercomputing Center at Carnegie Mellon University; and the San Diego Supercomputer Center at the University of California at San Diego. Cray called two years ago and bought it back for parts for an unnamed customer still running one.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 123

Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Me – “Have you used Company x’s product? Do you know have they distribute their product?

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Silicon Valley Startup RSS Customer Development 188

Steve Blank

JUNE 22, 2009

For the first 25 years HP’s business model was static. Of course HP did ship new products and innovate, but their center of innovation was sustaining innovation , around the core of their existing business. And venture capital and entrepreneurship has made life even tougher for the modern corporation.

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Steve Blank

JULY 2, 2009

To an entrepreneur, being asked to join a venture firm with an Entrepreneur-in-Residence title means you have been tapped on the shoulder by the VC gods. The CDROM content business in the early 1990’s was one of the many of the long line of venture capital fads.

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Silicon Valley Technical Review RSS Software Review 120

SoCal CTO

DECEMBER 1, 2010

Storm Clouds - A VC : Venture Capital and Technology , November 12, 2010 We have enjoyed an amazing run in the web startup and investing space over the past five or six years. Competing To Win Deals - A VC : Venture Capital and Technology , November 7, 2010 The venture capital business is highly competitive.

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Technical Review Technology Product CTO Hire 175

Steve Blank

MAY 7, 2009

I finally understood how valuable these contests can be for students in cities or countries without a venture capital or entrepreneurial infrastructure. At a university business plan competition, for the first time they can swim in the sea of expertise that we/I take for granted in the middle of Silicon Valley. to compete.

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Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Hype before shipping any product is an obvious flaw, but what about hyping products that have shipped but have zero business model?

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Silicon Valley Product RSS California 122

Steve Blank

MAY 18, 2009

The dysfunctional family theory may explain why founders who excel in the chaotic early phases of a company throw organizational hand grenades into their own companies after they find a repeatable and scaleable business model and need to switch gears into execution. Let me know what you think. Comments and brickbats welcomed.

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Founder Silicon Valley RSS China 302

Steve Blank

MAY 26, 2009

“vertical&# works perfectly fine in quickly telling you about a general direction of a company’s business model. What is it that’s unique about the market I’m in? We’ll talk about the implications of what vertical market you’re entering in the next few posts. Reply Leave a Reply Click here to cancel reply. Order Here.

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Steve Blank

JULY 23, 2009

Startups were not just smaller versions of a large company, they were about invention, innovation and iteration - of business model, product, customers and on and on. At these startups both the problem and solution were unknown. Startups were doing discovery of the problem and solution in real-time.

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Silicon Valley RSS California Chad 121

Steve Blank

OCTOBER 22, 2009

At this point in my career I didn’t understand that the goal of getting outside the building was not only finding markets with potential customers to sell to but also confirming the company’s vision, business model and product/market fit. I had done a good job of Customer Discovery but failed at Customer Validation.

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Silicon Valley RSS Vertical California 178

Steve Blank

MAY 9, 2017

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. Venture Capital used to be a tight club clustered around formal firms located in Silicon Valley, Boston, and New York.

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steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Venture Capital Cafe > Startup Resources (Updated Mar 2013). Steve Blank on Lean Customer Development. Boilerplate Venture Funding Documents. National Venture Capital Association â?? model legal documents. TechStars Model Seed Funding Documents â?? Raising Venture Capital.

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