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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Growth hacking isn’t about deploying sleazy tricks.

Retention 113
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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source. image source.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106
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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” ” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Then referral rates and opt-out rates. Are you doing advertising? This is what we track.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. 3) Raise capital.