Business Model, Channel, Churn Rate and SEM

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.

Software Review

Software Review North America Europe Metrics

Why Metrics Get Worse With Scale

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale. in 2009 to $11.80 in 2012.

Metrics

Metrics Churn Rate Acquisition SEM

StartUpRoar

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Why Metrics Get Worse With Scale

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