Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) People often forget the most important part of the hockey stick: the long flat part.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Another way is to have unique promotion channels, but these must be scalable. don’t think about at all.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Forget about traction and hockey stick growth. In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Another way is to have unique promotion channels, but these must be scalable. don’t think about at all.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 10, 2020

No one cares about a team or individuals’ “experience” with platforms or channels. Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” The solution isn’t just to learn a platform or channel. Mailchimp’s Willie Tran agrees.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68