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Startup Benchmarks

VC Cafe

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate?

B2C 141
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How to Write a Business Plan for a Subscription Box Service

Up and Running

Defining the problem you’re trying to solve is an important part of your business plan because it’s the first place where you’ll demonstrate that idea is viable—that you can actually make money with your business model and idea. Share of the Market (SOM) : Your SOM is who you will reach in your first few years of business.

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How to Write a Business Plan

Up and Running

Milestones and Metrics. If you’ve accomplished some key milestones in the process of building your business, detail them here. Your business plan isn’t complete without a financial forecast. If your business model (i.e., “how Milestones and Metrics. Read more ». Marketing and Sales Plan. Read more ».

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

It really depends on the nature of your product and business. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc. Product or onboarding milestone completion rates. Metric examples: Login frequency and consistency; Frequency of value experience; Product usage (e.g., Renewal rate.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

It really depends on the nature of your product and business. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Product or onboarding milestone completion rates; Speed to first value experience. Renewal rate. LTV is a complex, advanced metric. Image source ).