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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users.

Retention 113
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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source. image source.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” ” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Then referral rates and opt-out rates. How many people are going to leave?

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106