Business Model Customer Development Finance RSS 
Steve Blank
AUGUST 31, 2009
So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
SEPTEMBER 14, 2009
It may just be that the message of building companies that have predictable revenue and profit models hasn’t percolated through the VC business model. Unfortunately, regardless of a VC’s age, their business models are suffering and IPOs seem to be a thing of the past for at least a while longer. Warning sign?
Steve Blank
NOVEMBER 5, 2009
Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Are there customers for what you are building?
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. sustainable business.
Steve Blank
MAY 18, 2009
Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone – investors, customers, friends, etc. You literally have to take your vision of the opportunity and against all rational odds assemble financing, and a team to help you execute. And that’s just to get started.
Expert insights. Personalized for you.
244 
Let's personalize your content