Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. The few who did get it felt uncomfortable using video during the interview process.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). ZenDesk, Box) or performance-based (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. You can also run customer development surveys to glean target audience insights, like top pain points they want to solve. Convenience is table stakes in the DTC landscape.

Software Review 158

Software Review Audience Differentiation Framework 158