Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. By now the company may have found and settled on a repeatable business model.

Cofounder 219

Cofounder Founder Silicon Valley Technical Cofounder 219

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

JANUARY 6, 2011

Second, to share how my how my thinking about entrepreneurship as a distinct practice and how Customer Development as one of its central components has evolved over the last decade. And with the 30-year statute of limitations now passed, stories about who I worked for (and the names of agencies.).

Silicon Valley 195

Silicon Valley California Vertical Customer Development 195

Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process.

Silicon Valley 212

Silicon Valley RSS Vertical California 212

Steve Blank

NOVEMBER 19, 2009

Cray called two years ago and bought it back for parts for an unnamed customer still running one. Was Ardent’s business model flawed from the start for being so short on potential customers with deep pockets? I liked to fail fast, move on, and not [.] [.] Was it your error or cruel fate?

Silicon Valley 185

Silicon Valley San Diego RSS California 185

Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Me – “Have you used Company x’s product? Do you know have they distribute their product?

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

Steve Blank

JUNE 22, 2009

For the first 25 years HP’s business model was static. Of course HP did ship new products and innovate, but their center of innovation was sustaining innovation , around the core of their existing business. And venture capital and entrepreneurship has made life even tougher for the modern corporation.

Silicon Valley 164

Silicon Valley RSS California Agile 164

Steve Blank

MAY 26, 2009

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 149

Vertical Silicon Valley Intellectual Property RSS 149

Steve Blank

JULY 2, 2009

To an entrepreneur, being asked to join a venture firm with an Entrepreneur-in-Residence title means you have been tapped on the shoulder by the VC gods. The CDROM content business in the early 1990’s was one of the many of the long line of venture capital fads. Make game, market, sell, profit?

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Steve Blank

MAY 7, 2009

I finally understood how valuable these contests can be for students in cities or countries without a venture capital or entrepreneurial infrastructure. At a university business plan competition, for the first time they can swim in the sea of expertise that we/I take for granted in the middle of Silicon Valley. to compete.

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Hype before shipping any product is an obvious flaw, but what about hyping products that have shipped but have zero business model?

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MAY 18, 2009

The dysfunctional family theory may explain why founders who excel in the chaotic early phases of a company throw organizational hand grenades into their own companies after they find a repeatable and scaleable business model and need to switch gears into execution. Let me know what you think. Comments and brickbats welcomed.

Founder 297

Founder Silicon Valley RSS China 297

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 172

Silicon Valley RSS Vertical California 172

Steve Blank

JULY 23, 2009

Startups were not just smaller versions of a large company, they were about invention, innovation and iteration - of business model, product, customers and on and on. At these startups both the problem and solution were unknown. Startups were doing discovery of the problem and solution in real-time.

Silicon Valley 121

Silicon Valley RSS California Chad 121

steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

Software Review 110

Software Review Startup Silicon Valley Analytics 110